The NBA’s top players earn enormous sums of money from contracts and endorsements in addition to creating headlines on the court. This list of the Top 5 Highest Earning NBA Players in 2024 the players that are the best at both gameplay and money.
Top 5 Highest-Earning NBA Players in 2024
1. LeBron James
LeBron James is the top earner with an estimated $124 million from endorsement deals and NBA salaries. The “King” has established business endeavors such as SpringHill Company and has longstanding relationships with Nike, PepsiCo, and Beats by Dre. LeBron’s worldwide brand maintains him at the top, with $80 million in endorsements and about $44 million from his Lakers deal.
2. Stephen Curry
With an estimated 2024 salary of about $100 million, Golden State Warriors player Stephen Curry comes in second. Curry, who represents Under Armour, has hefty contracts with his production firm, Unanimous Media, and Callaway Golf. Curry’s earnings demonstrate his impact both on and off the court, with an NBA salary of $48 million and $52 million in endorsements.
3. Durant Kevin
Due in large part to his Brooklyn Nets contract and important sponsorships, Kevin Durant’s overall earnings come close to $88 million. With his collaborations with Nike, Coinbase, and his investment business Thirty Five Ventures, in addition to his rumored $44 million contract, Durant has amassed a diverse income that places him among the top paid players in the NBA.
4. Giannis Antetokounmpo
Giannis Antetokounmpo, a standout for the Milwaukee Bucks, earns almost $85 million this season. As one of the NBA’s most recognizable players worldwide, Giannis earns $45 million from his NBA contract in addition to endorsement deals with well-known companies like Nike, JBL, and Google.
5. Damian Lillard
Damian Lillard, whose estimated net worth is $70 million, completes the top five. Adidas, Hulu, and Gatorade are among the brands that sponsor Lillard, who is well-known for his clutch performance and unusual off-court hobbies. He is among the most paid players in the NBA in 2024 thanks to his $44 million contract and extra revenue from sponsorships.
NBA players are transforming the business side of basketball, earning high salaries and endorsement deals, demonstrating the NBA’s growing global economic power and influence.
